Five current trends add up to an amazing opportunity for sports agents, which can have a huge impact on their bottom line.
·
Sports fans continue to crave more
specialized content.
·
Search engines now value interesting,
original content.
·
Sports agents have unmatched access to
their clients.
·
The cost of production – to put quality
content out to the public – is lower than ever.
·
Innovative sports metrics and data make
stories on players even more compelling.
As detailed in February’s Sports Resource Newsletter, today’s younger athletes grew up with technology. They
find information – like identifying and comparing sports agents – with Google and
online tools. So a high search engine
ranking is solid gold territory, yet few agencies have claimed it.
The solution is to generate original content
on your clients. The common practice of linking to articles on ESPN.com and team websites is
a big negative with search engines, not to mention that it builds their brands
instead of your agency’s brand. So why
do it? Nobody knows players like their agents, and nobody can tell their story
better.
When you combine this insight with the power of sports
analytics and technology, you’ll have an edge when recruiting players – and
promoting current clients – that few can match.
The Sports Resource consulted on more than $1 billion
in player contracts since 2010. Our data-driven digital solutions combine the
power of sports analytics with web development and content creation. Contact Steve
Fall at 404-447-1861 or steve.fall@sportsresource.net for a free
15-minute consultation.
